I once worked for a boss (who was at the time 74 years old) who told me, “If you’re in business long enough, you’re gonna get sued at some point.” That may not be the most encouraging advice on the surface, but it laid in me the foundation for understanding the power of the consumer.

Every business faces haters, naysayers (sometimes these are people closest to you), and detractors. It’s up to you to figure out how to turn that anger into advocacy. It’s not easy, but it’s certainly possible.

See the 4 Master Tips here.

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