WE MAKE TEACHING ENTREPRENEURSHIP ACHIEVABLE

As a member of Know Opportunity, you get full access to the Educator’s Academy – videos, slide-shows, infographics, and other resources that will help you easily jump into the lessons with your students. By it’s nature, entrepreneurship means doing something uncomfortable, so if you’ve never run a business before, we realize this can be somewhat uncomfortable. The Academy helps ease that burden and allows you to stay in control of the course material.

VIDEOS

We’ve put together a selection of videos to help you, the instructors, teach with ease the fundamentals of global entrepreneurship.
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GUIDES

If you like something more tangible, we’ve put together downloadable guides (with live links) to help ease your transition
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SUPPORT

Inside you’ll find a comprehensive list of FAQs, webinar recordings and email support to assist you when you need it.

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CAN ENTREPRENEURSHIP BE TAUGHT?

Whether entrepreneurship can be taught has been the topic of much debate over the past decade. Some schools of thought claim entrepreneurship is inherent – it’s a trait one is born with and those who are not predisposed to the trait cannot achieve entrepreneurial success. Others believe that anybody, when given the right mentors and tools can learn to be entrepreneurial.

Know Opportunity disregards this question, because it’s not worth asking. When we started building the program, we knew from our own entrepreneurial experiences that there are pieces of the entrepreneurial lifestyle many people will never be able to master or overcome. This isn’t so much defined by an inherent trait or genetically passed characteristic, but rather the result of environments, experiences and upbringing.

We believe the fundamentals of entrepreneurial thought can and should be taught. Not everybody is meant to be an entrepreneur. Most people will not run a start up business. And that’s OK. There is a lot of pressure on educators to teach something that is fundamentally difficult to teach.See, much of the entrepreneurship curriculum out there is a reiteration of something almost exactly the same.

Educators looking for advice and what they are confronted with is aged and almost irrelevant protocol on what it means to be an entrepreneur. For the most part, most curriculum outlines how to build a business plan. Business plans are good for some things, but truly consider this notion. Think of the volatile financial and economic climates.

Think of the average 17- or 18-year-old high school student. Think of them, developing a business plan (with little context built around it) and walking into a bank trying to secure funding. The vast majority of students will have no experience. They will have no supplemental revenue to support their effort. They will have nothing that signifies a worthwhile investment. Scant few will be outliers, but for the majority, they will be and are being taught information that does them no justice.

Entrepreneurship can be taught, and there’s a better way to do it.

HOW TO TEACH ENTREPRENEURSHIP

Know Opportunity introduces you to view teaching entrepreneurship through a more contextualized, applicable lens. We help you understand some of the fundamental characteristics of successful entrepreneurs and work to teach those traits. Persuasive speech, analyzing risk versus reward, identifying potential partnerships – our program gives you the tools to help teach the skills everybody can learn, and should learn.

We recognize that not everything about entrepreneurship can be taught in a class or through a game. For example: A big piece of entrepreneurship is grit – the ability to persevere through the toughest and most trying times one may face. While grit can’t be taught, it can be fostered.

The way the curriculum is laid out allows teachers to effectively parse what is an esoteric concept down into manageable lessons. When you teach how to build the fundamentals of entrepreneurship, as opposed to teaching on small piece of a startup business journey (a business plan), the lessons come easier to teach, and students will be much better suited to translate those skills to starting a business, pursuing academic careers, or marrying the two.

We always say it’s not an either-or situation. It’s not entrepreneurship or college. Learning these critical skills can help with academic pursuits (time management, group or team work, presentation skills, connecting seemingly disparate ideas, etc.), and they can also help with the business side of academics.

Nowadays, most parents can’t cover the cost of college tuition. That doesn’t mean students shouldn’t go if they want to. How great would it be to equip a student with these skills, and see that student start an online side business to help finance his/her way through college?

There’s a better way to teach entrepreneurship, and Know Opportunity can help you achieve your goals.